Who We Are

P.U.R.E Investments, Inc. is a boutique real estate brokerage firm, conveying the ultimate rank of service and advertising expertise to luxury residential, commercial, and industrial real estate markets worldwide. With the emphasis that enthusiasm builds triumph, P.U.R.E Investments’ knowledgeable team of skilled professionals has formed an influential trademark that services an elite client base comprised of athletes, entertainers as well as distinguished individuals. The company’s detailed focus of expertise invigorates its power to position itself as the market leader in each of these segments. Our company rapport as well as our pride in unsurpassed client satisfaction is this firm’s utmost respected concept. Our one and only fundamental goal is total customer satisfaction in all transactions we handle. The real estate needs of our clients will always retain our undivided attention. P.U.R.E Investments is located on Miracle Mile in Coral Gables, Florida.
Ashley M. Velez, President, founder and Licensed Real Estate Broker of P.U.R.E. Investments, is among the most noticeable and successful real estate professionals in the country. Ashley’s sales production places her amongst the top Realtors® nationwide. She is a Luxury Real Estate Specialist. Throughout years of devotion and trustworthiness, she has built an “A” list clientele comprised of artists such as Akon, Ray J, and athletes Lebron James, Julius Peppers, Ray Allen, Norris Cole, Chris Anderson, and EJ Manuel. In addition, she has worked closely with some of the highest ranked business executives and because she is fluently bilingual, an array of international investors feel at ease working with her hand in hand. Ashley’s extensive connection with major contacts is definitely a unique advantage she utilizes to enhance the exposure of every client’s listings, guaranteeing the most exclusive marketing possible. Her negotiating skills as well as her market familiarity make her the motivating force she has grown to become at such a young age. Ashley’s career in real estate began when she was right out of high school while still being a full time college student. Her first sale was a mansion in Doral Isles Riviera that sold for $670K, only being in this business four months. She received her first six-figure commission while she was still in college and went on to lease an entire Shopping Center of 65,000SF at the age of 21. She is also amongst the Top Dealmakers based on total square feet of individual leasing transactions within COSTAR’s highly regarded Power Brokers, receiving this award in 2010.
Ashley is of Puerto Rican descent and graduated from Nova Southeastern University with a Bachelor’s Degree in Business Management accompanied by a Master’s Degree in Business Administration. She graduated at the top of her class Summa Cum Laude with a 4.2 grade point average and is among only 5% of those individuals in the United States who possess this reputable Degree.  If you would like to contact her directly please send emails to Ashley@PureFirm.com.